Roosterly is a social media company working primarily with high-level professionals and small businesses. They had a good service to offer, and a low churn rate. Clients stuck with them over 2 years on average. They were in a very crowded space though, and they were having trouble standing out from all of the noise.
We helped Roosterly create an offer their audience would find enticing and highly valuable. We then created Facebook and Instagram ads with compelling copy and images, and sent the traffic to a landing page built for conversion above everything else. We didn’t stop there though.
We then began researching their audience deeply using our proprietary Here & Now Lead Generation system. Using this system, we were able to pull out prospects that were actively seeking help with social media management and content curation. Prospects not only interested, but in the market here and now for their offering.
Plugging our data into the campaigns we created, their new lead generation system was profitable from the beginning and was pulling in ideal clients predictably and affordably.