Shields Meneley is a consulting firm primarily helping Fortune 500 and Fortune 1000 companies with things like company culture, board member transitions, strategy, etc. They also worked one-on-one with upper level execs - CEOs and CFOs that were looking to transition their careers. For instance, they built a company from the ground up, and were looking to exit, the company got acquired, etc. Execs that were wondering what was next for them.
Shields Meneley had a very specific target audience, and they were having a heck of a time getting their message in front of them. They had tried things like LinkedIn, Facebook, and Twitter in the past and none of their efforts had ever produced a profitable ROI for them. Relying way too heavily on referrals and word of mouth, they knew they needed to make some changes, but they weren’t sure if online lead generation was really possible for their business.
Shields Meneley came to us because they had heard about our Here & Now Lead Generation service. They’d heard about our data-driven advertising, and thought this may be the answer.
We began by creating a crystal clear offer with compelling, emotional messaging delivered in a professional manner. We then created the Facebook Ads and landing page built for conversion above everything else. We didn’t stop there though.
We began researching and pulling out prospects that were actively pursuing and researching companies like Shields Meneley. Using our Here & Now system, we were able to pull out not only qualified, interested prospects, but people actively in the market for Shields Meneley’s services.